Exhibitor guide for the seventh annual
Noon to 4 p.m. Sunday, October 28, 2012, Wilmington Convention Center
Tips on having a successful trade show
If you haven't started already, now is the time
to begin planning your exhibit. You should give thought to the design of your booth, of course. But just as
important, you need to think about what marketing materials you'll have with you, and prepare -- and rehearse --
the message you want to deliver.
The show will be here before you know it. Here are some tips to help you get the most out of
your investment in this valuable marketing opportunity.
Plan now to maximize your booth's impact
Make your booth interesting. A sparse booth is a boring booth.
Decorate your booth with drama and artistic flair. Think about using
your own lighting. Use high quality, interesting decorating materials
like velvet, flowers, and mirrors. Use attractive and professional displays,
signs and photos. Let your displays create ideas for how your prospective
customers could use your products or services.
Focus on your brand. If you have a sign or banner with your logo,
bring it. You should use every opportunity to put your business's unique
brand identity in front of your customers so they'll remember you by name.
If a prospect spends two minutes talking with you, and your logo or other visual
identifiers are hanging behind you the whole time, she's much more likely to
connect what she hears with your brand.
NEED A SIGN OR BANNER? We can help design your signs and get them made affordably.
 to details about
signage for wedding show exhibitors.
Have plenty of marketing materials. Offer brochures, flyers,
your business cards. Not everyone will book with you on the day of the
event. These marketing materials will also help you solicit interest
for additional purchases and referrals.
NEED CARDS or BROCHURES? We can help with design and low-cost, high-quality printing.
to information
about our design and printing service for wedding vendors.
Dress to attract interest for what you are trying to promote
or to match the theme of the event so you bring more attention to yourself
and your booth. NOTE: We ask that all exhibitors choose apparel that
is either all white, all black, or a combination of black and white.
Interact with every person who walks by your booth. Make eye
contact, smile and create an interactive environment with as many people
as possible.
Consider having your own registration cards. Although you will
receive an entire list of brides who have attended the show, having
them fill out cards at your booth will allow you to make personal notes
on their cards for easier follow-up marketing.
If you do have your own registration cards, make it worth their
while to fill these out. Use a 'fishbowl' for your prospects to drop
the cards into, and offer a door prize to a prospect whose card is drawn.
Give away discount coupons. A discount off your products
or services can be very enticing. Who doesn't love a "deal?"
Offer complimentary chocolates, mints, anything to get them
to stop ... but don't just display it in a dish; offer it with outstretched
hands and eye contact so that interaction is inevitable. Think about promtional "giveaways." There are many cost-effective
products that can be imprinted with your company's name that they'll
hopefully hold on to well after the show is over.
NEED IDEAS FOR GIVEAWAYS? We have some suggestions for products in every price range.
to giveaway ideas for exhibitors
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Design and printing of marketing materials
As a service to our advertisers and wedding show exhibitors, Cape Fear Wedding
can provide low-cost design and printing for your brochures, business cards, mailers and other collateral
materials. If you need materials for the wedding show, contact us NOW (no later than early October) for a quotation.
Plan on having 400 copies of any materials you want to provide for every bride who
attends the show.
To contact Cape Fear Wedding: Telephone during business
hours (9 am to 5 pm Monday through Friday) or email any time.
Phone 910.392.5228 or 888.755.0550 toll-free.
Send email to: Publisher@CapeFearWedding.com
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Business cards
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100
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250
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500
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1,000
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2,000
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3,000
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5,000
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Single sided
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$39.95
|
$54.95
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$64.95
|
$79.95
|
$109.95
|
$139.95
|
$179.95
|
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Double sided
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$44.95
|
$59.95
|
$69.95
|
$89.95
|
$119.95
|
$149.95
|
$189.95
|
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Plus $9.95 design and proofing fee
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Postcards
|
100
|
250
|
500
|
1,000
|
2,000
|
3,000
|
5,000
|
|
4x6" Single sided
|
$59.95
|
$79.95
|
$94.95
|
$119.95
|
$189.95
|
$228.95
|
$329.95
|
|
Plus $9.95 design and proofing fee
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|
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Brochures
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100
|
250
|
500
|
1,000
|
2,000
|
3,000
|
5,000
|
|
Double sided tri-fold
|
$174.95
|
$204.95
|
$224.95
|
$269.95
|
$319.95
|
$349.95
|
$399.95
|
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Premium 100lb glossy. Plus $29.95 design and proofing fee
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Reserve your booth now
 to secure online exhibitor agreement.
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About the Wedding Show
Overview for exhibitors
Directory of exhibitors
Booth layout chart
Marketing ideas for exhibitors
About giveaways
Tips for a successful show
Survival tips for exhibitors
Exhibitor agreement
Secure interactive online form
Printable form (PDF format)
Exhibitor guidelines (PDF format)
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Book your booth:
to Exhibitor Agreement.
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More vendor resources
Suggested marketing tools and networking opportunities for wedding professionals:
The Cape Fear Wedding book
to information about print & web advertising.
Cape Fear Wedding Association
to the wedding association's website.
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Ways to make sure
you've wasted your
time and your money
Based on actual observations
Wait until the last minute to prepare your exhibit for the show.
Read a book while waiting for potential customers to distract you
when they have a question about your products or services.
Gab with your neighbors and/or bring a friend so you have someone
to talk with instead of focusing on your potential customers.
Don’t speak unless spoken to. If they were interested in what
you are selling, they would talk to you, wouldn't they?
Don't post prices for your products. They can contact you later
if they are really interested, right?
Although you can sense they are ready to move on, keep talking and
monopolize their time.
Ignore the leads you're provided by the show's organizers. Why should
you have to follow up with prospective customers? It's their job to contact you,
isn't it?
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