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About the Wedding Show
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Marketing ideas for exhibitors
   Go About giveaways
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Exhibitor agreement
   Go Secure interactive online form
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   Go Exhibitor guidelines (PDF format)

More vendor resources
Suggested marketing tools and networking opportunities for wedding professionals:
The Cape Fear Wedding book
Go to information about print & web advertising.
Cape Fear Wedding Association
Go to the wedding association's website.
In association with
Z 107.5 FM
Sunny 104.5
We'll select best door prizes
for special on-air promotion

   Exhibitors are encouraged to offer door prizes to brides who register at your booth. The show's organizers will select the best of the door prizes offered by exhibitors to be given away in a show-wide drawing and promoted in advance by our radio partners.
   These selected prizes will be mentioned in on-air promotional announcements in the days preceding the show, and will be announced by our celebrity MC during the show. These prizes will be awarded by random drawing from all admission tickets.
Special rule for food vendors

   Anyone planning to serve food samples MUST apply for a "Temporary Food Establishment" license from the New Hanover County Health Department AT LEAST 14 days in advance. The deadline for applications is Friday, October 22, 2010.
   The application must include a menu and $50 fee. This applies to all food samples, including baked goods, other than pre-packaged snacks or candies that don't require heating or refrigeration. For more information, contact Alicia Pickett at the Health Department's Environmental Health Services office at 910-798-6667.
The new Convention Center

   For the first time, the 2010 Cape Fear Wedding Show will be presented in Wilmington's brand-new showpiece, the long-awaited Wilmington Convention Center. It includes the first exhibition hall in Southeastern North Carolina specifically designed for exhibitions and consumer shows like ours.
   Until now, we have had to make do with improvised spaces like gymnasiums that weren't well suited to the best display of wedding vendors' work. That will change when this long-awaited public facility opens in November 2010. We are proud and excited that our bridal show will be introducing this building to brides, grooms and the public.
   Efforts to build a true convention center for Wilmington go back many decades. Several serious proposals in the late 20th Century were shot down by political opposition. The present building, under construction for two years, is the culmination of many years of efforts by the City of Wilmington, business groups like the Chamber of Commerce and Wilmington Downtown, Inc., and the hospitality industry in New Hanover County.
   For more, Go to Convention Center site.

 
Exhibitor information for the fifth annual
Cape Fear Wedding Show
Noon to 4 p.m. Sunday, November 14, 2010, Wilmington Convention Center

Make the best of this great sales opportunity

Reserve your space
Submit exhibitor agreement

   Ensure you have a space at the Cape Fear Wedding Show: submit your exhibitor agreement. You may complete the agreement online, or download a printable copy to fill out and submit by mail.
Online: Go to exhibitor agreement.
Hard copy: Go to printable PDF form.

Select your booth
Review floor layout chart

   Booth selection is on a first-come, first-served basis. Review the chart and request your preferred locations on the floor, in order of preference.
Choose booth: Go to floor layout diagram
   Wilmington’s number one wedding planning resource presents our fifth annual fall wedding show, planned with the upscale elegance you've come to expect from ‘Cape Fear Wedding.’
    For the first time, the show will take place in the new Wilmington Convention Center. Our community's first facility specifically designed for trade shows, the Center allows us to accommodate more vendors, in larger booths. We'll also enjoy a far better ambience than in previous years: No gymnasium atmosphere, no floor-covering tarp.
    Visitors will have covered, on-site parking in the Convention Center's attached parking deck, eliminating any bad-weather worries.
    This show is the perfect opportunity for the Cape Fear region’s leading vendors to meet with hundreds of brides, including the growing ‘destination wedding’ category.
    Approximately 120 ten-by-ten-foot booths will be available for $400 each; double booths are an additional $300. Table, linen and sign are included. Electrical service is available as an option by direct arrangement with the Convention Center. Also for the first time, exhibitors can get high-speed internet access, allowing live, interactive demonstrations of website features. The internet service is a hard-wired ethernet connection, also available through the Convention Center. Transportation vendors will have the option of displaying limousines and other motor vehicles next to their booths in the exhibition hall.
    The show will also feature such unique touches as a special Bride's & Groom's lounge, an on-going fashion show and other extras for both exhibitors and guests.
    Your completed exhibitor agreement and a 50 percent deposit will reserve your space and ensure best choice of booth location. Booth availability is first come, first served, with priority to ‘Cape Fear Wedding’ advertisers.
    Last year, more than a dozen vendors who wanted to exhibit were unable to participate after available booths sold out. Don't miss the chance to be a part of this essential marketing opportunity.

    Cape Fear Wedding: John or Kate Meyer (910) 392-5228 or email to publisher@capefearwedding.com

Architect's rendering of the new Wilmington Convention Center, site of the Fifth Annual Cape Fear Wedding Show. Click to see Exhibition Hall floor layout.

   Why Bridal Shows Work and why this one is special:
    Bridal shows remain the only place where the public can see, touch, taste, hear, compare and ask questions about products that are displayed side by side under one roof.
  • Bridal shows provide a lot of new prospects in a short time. Imagine how many potential new customers you could meet in one day.
  • Exhibiting allows your prospects and customers to immediately comparison shop. If you really have something of value, they'll know it right away. This helps you cut down the sales cycle and outshine the competition.
  • Bridal shows allow more opportunities to demonstrate your products and to put your sales literature directly in prospects' hands. They give your potential customer the hands-on opportunities so important in the sales process.
  • Exhibitors are provided detailed contact information on the brides attending the show, for use in follow-up marketing efforts. You can tailor your message based on the specifics of each couple's wedding plans.
  • Bridal shows are great relationship-builders with customers. Whether the attendee is already your customer or one you would like to have as a customer, you have the opportunity to communicate with them in a non-pressured environment.
  • Booking just one wedding will more than likely pay for the booth space and then some.
  • Our show will be extensively promoted to brides, through the printed pages and the web site of Cape Fear Wedding, broadcast, online and print advertising, plus personal invitations mailed to the hundreds of couples who register with us to request wedding planning information.
  • A third of the brides who register with us live outside our area but are planning “destination” weddings in the Cape Fear area. Most of them are unfamiliar with our local venues and wedding vendors. Our show is your only chance to market directly to these brides.
  • This show is presented by Cape Fear Wedding, known for its elegant presentation and user-friendly organization.
  • Our show has earned a reputation for its stylish, upscale features. Unique touches that attract and hold brides' attention include runway bridal fashion shows and the Bride & Groom's lounge, which offers guests a place to relax, enjoy complimentary refreshments and enjoy the on-stage presentations. See photos from 2009 fashion show, 2009 dance demonstrations and 2008 fashion show.
  • The show’s Autumn date gives you an opportunity to make early connections with the many brides who will already be making plans for their spring and summer weddings. And it's not too early for couples selecting a venue for fall wedding dates the following year. Many brides book their wedding and reception sites a year or more in advance.
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