4. Print: The bride's planning 'bible'
Full color advertising in twice-yearly Cape Fear Wedding guidebook
Common questions
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Step-by-step guide for prospective advertisers
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Online ad presence
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The Cape Fear Wedding planning
handbook is in a class by itself. Not just another magazine,
this is a carefully organized planning book, full of practical advice and
area-specific detail. It's designed to be written in, carried and referred
to again and again. Cape Fear Wedding
features:
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200-plus-page guidebook
fits easily in bride's purse
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- Striking, elegant design that reflects the quality of your business.
- The highest print quality, in full color, with perfect binding.
- Topical organization. Advertising is easy to find, logically
arranged by subject with related editorial content.
- Targeted distribution to pre-qualified brides through leading
bridal, formal wear and jewelry stores, plus department store
bridal registries.
- 5,000-copy press run for each issue, publishing twice a year.
- Convenient purse-size handbook format makes book convenient for
brides to keep, carry and use in their planning. Many a bride has
told told us her copy of Cape Fear Wedding was her bridal
"bible," marked up, dog-eared -- and indispensable.
- Planner section, printed on uncoated stock for easy "write-ability,"
gives book added utility and value for brides.
- CapeFearWedding.com web site extends the book's reach to the
desirable and growing out-of-town "destination" market.
Our selective, targeted distribution strategy means
your message is most likely to get into the hands of people actually planning
a wedding. We don't promise mass circulation through grocery stores, fast food
restaurants and gas stations, because those aren't cost-effective places to reach
brides and grooms.
We personally deliver our books to our advertisers and to
other distribution locations, to ensure they are effectively placed and matched
to demand. Our 10,000-copy annual print run guarantees thorough coverage for
the 3,500 weddings that take place each year in the three-county Cape Fear coastal
region.
To see where brides get Cape Fear Wedding,
 to book distribution listing.
Extra exposure through editorial features.
Each edition includes photo pages that focus on individual weddings, as well as on trends
in such areas as bridal fashions, decorating, flowers, food, cakes, etc. We solicit, and
welcome, suggestions from our advertisers, and systematically promote their work through
photo credits and "Resources" boxes.
Each issue's cover, as well as the title page of each section, is
a showcase for the best work of our photography advertisers, as well as the work of the vendors
featured in each photo.
To see examples of editorial features,
to Photo Pages index.
Common questions
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Step-by-step guide for prospective advertisers
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Online ad presence
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Begin advertising now
 to secure online contract form.
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About Cape Fear Wedding
Overview for advertisers
Our staff, history and affiliations
Frequently asked questions
Advertising essentials
Book: The bride's planning "bible"
Online: Website ads and links
Prospects: Fresh, targeted sales leads
Marketing strategies
Matching each vendor's needs
Business basics: first things first
Rates & payment options
Rates, deadlines & specifications
Discounts and monthly installment plan
Other marketing services
Free advertising design service
Optional online ad packages
The Cape Fear Wedding Show
Contract forms
Secure interactive online form
Printable form (PDF format)
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Reserve space
now
for upcoming
Summer-Fall 2012 edition
Sale of advertising space begins in February
for the next edition of Cape Fear Wedding. Sign on early and get immediate online presence
to bridge the months until the next handbook is published.
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