12. Website Banner Advertising Rates December 2008
Optional online ad placements guarantee visibility for your business
Free ad design
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Step-by-step guide for prospective advertisers
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Contract form
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Advertisers who want to stand out on the Cape Fear Wedding website have a
number of supplemental banner and tile ad options to choose from. These special web ad positions are available only as part
of a normal print and online advertising contract.
Cape Fear Wedding does not offer web-only advertising contracts. But if you are looking
for an affordable, web-heavy campaign, please CLICK HERE to learn why our
combined print-and-digital program may make sense for you.
Preferred vendor. This is a great option for advertisers in highly competitive
categories, such as catering, reception sites and photography. As a preferred vendor, you'll have a colorful banner ad displayed
on the first screen of your business category's index in our "Find a Vendor" section. This means prospective customers will see you
and can click through to all your contact information without having to scroll through a long alphabetical listing.
We offer only eight Preferred Advertiser positions per category, so you are guaranteed that your ad will always
appear in the first screen. In addition to placement on the business category index, your banner ad will also rotate throughout the site,
appearing randomly at the top of nearly all pages on CapeFearWedding.com.
Focused tile ads. Want to be seen by every bride who visits a particular high-traffic
page? We have a limited number of "tile" positions in the upper right corners of popular pages, including the home page, vendor index,
reception site directories, etc. For examples, click on the "Go" buttons in the following chart.
| Website banner ads (234 x 60 pixels) |
Two issues
(12 months)
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One issue
(6 months)
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| Preferred vendor with rotating banner |
 to example
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$100 |
$60 |
Package includes top-of-category placement in vendor index.
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| Rotating banner |
to example
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$75 |
$50 |
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If "Preferred" position is not available in advertiser's business category.
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| Animated Flash banner |
to example
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$500 |
$300 |
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Limited rotation, with ad exclusive in each vendor category.
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Web advertising details
- Term of web ad packages runs concurrently with print advertising contract.
- Web ad packages must be paid in advance and are not subject to discount or installment payments.
- Your completed ad is posted on the website immediately when payment is received.
- All web advertising positions are sold on first-come, first-served basis.
- Only one flash banner is available in each vendor business category.
Specifications
- Banner ads must be in RGB JPEG or Compuserve GIF formats at 72 dpi.
- Banner ads measure 234 x 60 pixels.
- Animated Flash ads measure 300 x 150 pixels.
- Cape Fear Wedding will produce banner or Flash ads at no cost to advertiser.
Why buy print? We have a number of clients who want to focus their
marketing efforts online and/or on so-called "permission" marketing. For them, we recommend our minimum, entry-level
contract: A quarter-page ad in the Cape Fear Wedding guidebook establishes your bona fides in the brides'
"bible" for Southeastern North Carolina. But it also gets you two essential digital products: Your ad on this website,
indexed under all relevant business categories, with links to your website and email addresses; plus password controlled
access to our exclusive online database of sales prospects. If you want a chance to interact directly with engaged
couples who have asked for information about your services, we supply you with hundreds of qualified leads, at your convenience.
The smallest print ad gets you exactly the same web exposure, and the same database of sales
prospects, as our most expensive package. And any ad can be supplemented with the online extras detailed on this page.
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Free ad design
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Step-by-step guide for prospective advertisers
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Contract form
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Begin advertising now
 to secure online contract form.
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About Cape Fear Wedding
Overview for advertisers
Our staff, history and affiliations
Frequently asked questions
Advertising essentials
Book: The bride's planning "bible"
Online: Website ads and links
Prospects: Fresh, targeted sales leads
Marketing strategies
Matching each vendor's needs
Business basics: first things first
Rates & payment options
Rates, deadlines & specifications
Discounts and monthly installment plan
Other marketing services
Free advertising design service
Optional online ad packages
The Cape Fear Wedding Show
Contract forms
Secure interactive online form
Printable form (PDF format)
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Reserve space
now
for upcoming
Summer-Fall 2012 edition
Sale of advertising space begins in February
for the next edition of Cape Fear Wedding. Sign on early and get immediate online presence
to bridge the months until the next handbook is published.
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