5. Online: dynamic website ad placement
All ads are indexed by business category, with live links

About the book
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Step-by-step guide for prospective advertisers
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Qualified sales leads
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Reach the "Destination Wedding" market
with Cape Fear Wedding's online edition. The entire content of our
book, plus many interactive features, live links and archives, are posted on our
website, CapeFearWedding.com. Every ad is online, indexed under each of the vendor's
business categories.
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Online ads listed by category.
Optional banners add visibility.
Click image to see details.
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Along with the ad, the vendor's complete contact information
is prominently listed, with website and email addresses shown as live links. Other
features of each ad listing include a "Contact this vendor now" email form, and for
storefront businesses, a locator map.
No charge for extra categories.
Unlike on Yellow Pages sites, your business can be listed under multiple categories
for a single flat rate. This ensures you'll be found under all relevant headings.
Advertiser-editable listings.
With a secure log-in password, advertisers can make changes to their listings at any
time. Add or remove business categories, update phone numbers or email addresses, and
check on the status of your contract or payment schedule.
To see how ads are indexed online,
to "Find a Vendor" page.
Dynamic features to help customers find you.
With a single click, a potential client can send an inquiry to any advertiser.
An easy-to-use "Contact" form delivers brides' messages directly to your email in-box. And there's
no problem with finding your location, which can be an issue for out-of-town couples who don't
know their way around. An interactive map feature points directly to your place of business -- or
if you work by appointment only, shows them how to contact you.
Consistent strong traffic. Since going
online in 2001, CapeFearWedding.com has enjoyed steady and growing readership. The most
recent traffic statistics show an average of more than 1,000 visits a day. This translates
into viewership for advertisements, click-throughs to vendors' websites, email inquiries,
and bridal registrations.
When brides register through the website, they explicitly request
information from our advertisers in specific categories. The resulting sales-leads database,
available exclusively to Cape Fear Wedding advertisers, creates a powerful opportunity
for direct marketing if used intelligently.

About the book
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Step-by-step guide for prospective advertisers
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Qualified sales leads
|
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Begin advertising now
to secure online contract form.

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About Cape Fear Wedding
Overview for advertisers
Our staff, history and affiliations
Frequently asked questions
Advertising essentials
Book: The bride's planning "bible"
Online: Website ads and links
Prospects: Fresh, targeted sales leads
Marketing strategies
Matching each vendor's needs
Business basics: first things first
Rates & payment options
Rates, deadlines & specifications
Discounts and monthly installment plan
Other marketing services
Free advertising design service
Optional online ad packages
The Cape Fear Wedding Show
Contract forms
Secure interactive online form
Printable form (PDF format)
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Reserve space
now
for upcoming
Summer-Fall 2012 edition
Sale of advertising space begins in February
for the next edition of Cape Fear Wedding. Sign on early and get immediate online presence
to bridge the months until the next handbook is published.
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