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About Cape Fear Wedding
   Go Overview for advertisers
   Go Our staff, history and affiliations

   Go Frequently asked questions

Advertising essentials
   Go Book: The bride's planning "bible"
   Go Online: Website ads and links

   Go Prospects: Fresh, targeted sales leads

Marketing strategies
   Go Matching each vendor's needs
   Go Business basics: first things first

Rates & payment options
   Go Rates, deadlines & specifications
   Go Discounts, monthly & quarterly plans

Other marketing services
   Go Free advertising design service
   Go Optional online ad packages

   Go The Cape Fear Wedding Show

Contract forms
   Go Secure interactive online form
   Go Printable form (PDF format)


Reserve space soon for upcoming
Winter-Spring 2010-2011    Sale of advertising space begins in August for the next edition of Cape Fear Wedding. Sign on early and get immediate online presence to bridge the months until the next handbook is published.

6. Prospects: fresh, targeted sales leads
We supply a steady stream of contact data for brides and grooms
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Online ad presence

Step-by-step guide for prospective advertisers

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Matching your needs

A default directory of sales leads, sorted with the newest registrations at the top. Data can be sorted, downloaded or printed in a variety of forms. Click to open a detailed view.
This list of sales leads has the newest registrations first. Click on this image for a detailed view.

Details about a couple's wedding plans. You can use specifics about 
                      the date, location and size of the event to tailor a proposal to their needs. Click to open a detailed view.
Details about couple's wedding plans include the date, location and size of the event. Click for more.
   All advertisers get password-protected access to our exclusive online database of prospect listings. These sales leads are based on registrations from engaged couples who have asked for information on specific products and services for their weddings.
    These requests are matched to our advertisers' business categories to ensure that all leads are qualified. If you see their contact data, it's because they are interested in what you have to offer.

   You don't have to wait for a monthly mailing, and you don't have to transcribe leads from a print-out. Cape Fear Wedding advertisers can download digital data at any time, 24-7. As soon as a couple submits their registration online, their contact information is in the database and available for marketing use.

   Each couple's listing includes their wedding date, estimated number of guests, and the city where the wedding will take place, if known. This allows vendors to selectively target just those prospects that are a good match for their schedules, locations, or preferred type of event.
    Key points about our sales lead system:
  • Interactive access to our online database of prospective brides, including contact data, wedding dates, and product-and-service needs.
  • Convenient lead listing options: see the newest registrants first, or list by wedding date, or alphabetize by bride's or groom's name.
  • Versatile data formats: download targeted lead information as you need it. Options range from basic mailing-label format to a complete delimited dataset for import into your own spreadsheet or database programs.
  • A brand-new feature, online in 2010, allows advertisers to send mass emails, in plain text or HTML, to all qualified prospects without the need for any special sortware.
   See for yourself: Let us give you a live, "hands-on" demonstration. Whenever you're in front of your computer with 10 minutes to spare, we'll walk you through the leads database with a temporary log-in. Just give us a call any time during business hours, 9-5 p.m. Monday through Friday. (And if you can't do the demo during those hours, let us know and we'll schedule an after-hours or weekend time.) These sales leads are based on registrations from engaged couples who have asked for information on specific products and services for their weddings.
    It's hard to appreciate how powerful and versatile a tool this is until you see it for yourself. If you could make good use of hundreds of targeted sales leads each year, you owe it to yourself to check this out. Call today at 910-392-5228 or toll-free at 888-755-0550.

Versatile, ready-to-use sales management database
    Many of our clients tell us they would like to make better use of the sales leads they get with their advertising contract, but don't have the time or technical knowledge they need.
    We are now providing a pre-formatted Access database designed for wedding vendors to keep track of both current and prospective clients. It allows Cape Fear Wedding's proprietary sales referral data to be imported for your use in a quick, easy process.
    Current advertisers can download this blank database, along with complete easy instructions. Log in and click on the "List Prospects" link to take advantage of this free service for our clients.
  An example of the pre-formatted MS Access database file we provide for managing sales leads. Click to open a detailed view.
A sample page from pre-formatted leads-management database. Click on this image for a detailed view.
Previous
Online ad presence

Step-by-step guide for prospective advertisers

Next
Matching your needs
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