9. Advertising Rates Effective
February 2008
Next Edition:
Winter-Spring 2010-2011. Distribution begins late November.
Business essentials
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Step-by-step guide for prospective advertisers
|
Payment options
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There are 79 days until the ad contract deadline for the
Winter-Spring
edition. Online listings are posted immediately after the contract is accepted and payment arrangements are processed.
| Display advertising space |
Two issues
(12 months)
|
One issue
(6 months)
|
| 1/4 page vertical: 2.312 x 3.75 inches; horizontal: 4.875 x 1.75 inches |
$500 |
$350 |
| 1/2 page horizontal: 4.875 x 3.75 inches; vertical: 2.312 x 7.75 inches |
$800 |
$525 |
| 3/4 page 4.875 x 5.75 inches |
$1,050 |
$675 |
| Full page 4.875 x 7.75 inches; full bleed: 5.5 x 8.5 inches, plus .125 on margins |
$1,250 |
$800 |
| Double truck full bleed: 11 x 8.5 inches, plus .125 on margins |
$2,050 |
$1,300 |
Bleed available on full page ads only. All type and critical
image areas must be at least .25 inch (1/4") inside trim lines.
|
| Additional page |
add $800 |
add $500 |
| Additional space, per 1/4 page increment |
add $200 |
add $125 |
For any combination over a full page, add
the incremental rate to the full page rate.
|
Premium positions (with full page, 12-month contract only) |
| Back cover |
add $300 |
N/A |
| Inside front cover, inside back cover, page 1 |
add $250 |
N/A |
Website options (supplement to display ad contract only) |
| Preferred Vendor |
add $100
|
add $60
|
Banner ad on vendor listing and site-wide rotation.
to online ad options.
|
Advertising design (supplement to display ad contract only) |
Ad design & production services available at no charge.
to free ad design.
|
Payment plans (Pre-pay discounts, monthly & quarterly)
|
Match your payment schedule to your cash flow.
to payment plans.
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Deadlines and other details
- Deadline for all ad contracts is April 17 for Summer-Fall issue; Oct. 17 for Winter-Spring issue.
Space for ads WILL NOT be reserved if a signed contract is not received by the deadline.
- Deadline to change ad is April 24 for Summer-Fall issue; Oct. 24 for Winter-Spring issue.
- Your ad is posted on the website immediately with an existing ad or as soon as your ad is produced.
- Advertisers will be given immediate access to database with paid contract.
A contract signed today will get your ad into the upcoming edition of the book, plus online
exposure for your ad, with links to your website and email, plus access to sales leads.
- Submit contract and down payment through secure interactive form:
to interactive contract.
- Or download printable advertising contract form in Adobe PDF format:
to printable contract.
Specifications
- All ads and graphics included in ads must be a minimum of 300 dpi resolution at printed sizes.
- We cannot be responsible for reproduction quality of any ads submitted at less than 300 dpi.
- Call or email us if you have any questions about whether we can handle your ad format.
- All disks must be formatted to be PC/Windows readable.
- Bleed is available at no extra charge on full page ads. Background colors or images must extend 1/8" beyond 8.5" x 5.5" trim boundary. All
type and any critical image areas must be at least 1/4" inside 8.5" x 5.5" trim boundary.
Acceptable formats
- Finished advertisements may be submitted in any of the following digital formats.
- Adobe PDF, TIFF, EPS, JPEG.
- We cannot be responsible for the quality of excessively compressed JPEG files.
- Adobe Illustrator files should have all type converted to outlines and saved in PDF or EPS formats.
- Adobe Photoshop files should be saved in PDF, TIFF or JPEG formats.
- Microsoft Word and Microsoft Publisher files are NOT acceptable.
Business essentials
|
Step-by-step guide for prospective advertisers
|
Payment options
|
|
right to log in to your vendor account.
