11. Professional design boosts ad's impact
Our award-winning designers will create an ad for you at no charge
Payment options
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Step-by-step guide for prospective advertisers
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Optional online ads
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One of the keys to a successful advertising campaign is a well-designed ad. Many
business people considering advertising worry that they don't have an ad prepared, or don't have the money to pay a graphic designer.
That's not a problem for Cape Fear Wedding advertisers. We offer our design expertise to our advertisers at no extra cost.
We offer free ad design for several reasons:
- We want our clients to be successful. An unattractive or outdated ad design can cause a bride to move
on to the next vendor, instead of picking up the phone or going to your website.
- We take pride in the appearance of our book. One reason so many brides and wedding vendors have depended
on Cape Fear Wedding through the years is the consistently professional, sophisticated look of our pages.
- We can be certain the ad meets the necessary specifications for our printer to reproduce at optimum quality.
Honored by our peers: During our decades of experience in
the newspaper business, the owners of Cape Fear Wedding were honored with numerous industry awards.
Kate Meyer, publisher, won multiple best-in-class awards for promotional materials and
sales campaigns from the Mid-Atlantic Circulation Managers Association. This is the professional organization for daily
newspaper distribution and marketing executives in the Carolinas, Virginia and Georgia.
John Meyer, editor, won a national award for redesign of a regularly appearing daily
newspaper page from the Society of Newspaper Design.
We work hard to stay on top of the latest digital graphic technology and advertising trends,
through diligent research and professional continuing-education courses. We can help your message stand out in today's
cluttered media environment, not leave your ad looking like it's stuck in the '90s.
When we're designing an ad for a client, we try to make it compatible with the business's
other, existing marketing materials. Those might include business cards, brochures and website. "Compatible" doesn't
necessarily mean "identical." But expect us to ask you about your logo, fonts and colors, and photos or artwork that
represent the best of your products and services.
If those other materials aren't consistent with each other, or need to be updated, we can
create a new "look and feel" for your entire marketing campaign.
What to expect: We'll want to meet with you to discuss your
specific marketing objectives and learn more about your business. We need to know what your central sales message is,
because that's the key to a memorable, effective advertisement. If need be, we'll work with you to help define that message.
If you have a logo, photos or other graphics that need to be included in your ad, we'll need to obtain
high-resolution digital files. In most cases, a graphic taken from a website will not have sufficient resolution to be acceptable for
print. Better: the original images that the web versions were copied from.
We'll send a digital proof by email for your review and approval.
It's the advertiser's responsibility to read the proof carefully, paying close attention to vital text details such as phone
numbers, address and website name.
The planning part of the design process needs to be done far enough ahead of our print deadline that
we don't have to rush. We want to take the time needed to do the best possible job for you. We also want you to have enough time
to review proofs and make any needed changes.
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Many of our advertisers want to use our designs in other media. We are
happy to accommodate those requests, but it isn't as simple as just "sending the ad" to another publication.
Our page dimensions are different from most other publications. That means an ad designed for Cape
Fear Wedding won't fit a different page format. Electronically enlarging the ad won't work for two reasons. First, the
resolution won't be adequate for good reproduction. Second, the proportions will be wrong, because of differences between the
height-width ratios of different page formats.
On request from clients in good standing, we will revise our ad designs
to fit in other media. There is a nominal re-design charge for this service. Please call or email us for a quotation.
We can adapt an ad design for your "collateral" marketing material
such as business cards, postcards and brochures. We offer this service in the interest of helping our clients present a strong,
consistent brand identity. Rates for additional design services will be quoted on request.
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If you want to design your own ad, or have an agency do it for you,
we ask that you carefully review the specifications. Please note that we cannot be responsible for the reproduction quality
of submitted ads that don't meet our specs. If you aren't clear about such technicalities as web vs. print resolution, compression
ratios or bleed margins, please consult with us as early as possible. We're at your service, but would rather not be asked to
work miracles right at deadline.
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Ad sizes and proportions don't translate directly
between handbook and magazine page formats.
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Terms and conditions for ad design
Cape Fear Wedding will design print and web ads for our advertisers at no additional cost over the
standard rates for insertion in our publication. This free design service is subject to the following conditions:
- Our ad designs are the property of Cape Fear Images, Inc. They are intended for use in Cape Fear Wedding and/or
other publications, websites and media owned by or affiliated with Cape Fear Images.
- Ads produced by Cape Fear Wedding may not be used in other, non-affiliated publications or media without express
permission from Cape Fear Images.
- Permission for re-use of Cape Fear Wedding ads will be granted only to advertisers who are in good standing with all
terms of their advertising contracts.
- A re-design fee applies to any adaptation of a Cape Fear Wedding ad design for use in other media.
- All ads re-used in other publications will bear a notice in small type indicating that the design is copyrighted by Cape Fear
Wedding.
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Payment options
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Step-by-step guide for prospective advertisers
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Optional online ads
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Begin advertising now
 to secure online contract form.
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About Cape Fear Wedding
Overview for advertisers
Our staff, history and affiliations
Frequently asked questions
Advertising essentials
Book: The bride's planning "bible"
Online: Website ads and links
Prospects: Fresh, targeted sales leads
Marketing strategies
Matching each vendor's needs
Business basics: first things first
Rates & payment options
Rates, deadlines & specifications
Discounts and monthly installment plan
Other marketing services
Free advertising design service
Optional online ad packages
The Cape Fear Wedding Show
Contract forms
Secure interactive online form
Printable form (PDF format)
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Reserve space
now
for upcoming
Summer-Fall 2012 edition
Sale of advertising space begins in February
for the next edition of Cape Fear Wedding. Sign on early and get immediate online presence
to bridge the months until the next handbook is published.
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